Socks are quickly becoming a fashion staple, that is, if you like fashion that comes with comfort. Our designs range from an evoking keen sense of individual style to your most inner bold personality. We focus on nostalgic and current trends, taking the novelty sock game to a new level. While our SOCK IT UP Socks feeds the fashion demand...... for those sock lovers that create trends. Our designs are based on current fashion textiles and America prints that tie us to our many roots. We take pride in our brand, designs, and the success of our retailers.